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The Story of Chanel No 5 - The Lucky Number of Coco Chanel  

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Chanel No. 5 was one of the largest contribution to the success of Coco Chanel, and the main source of their wealth. It was created by Ernest Beaux, a prominent chemist, the son of the court staff in Tsarist Russia. Chanel was Ernest Beaux presented by the Grand Duke Dimitry of Russia, the friend and lover of Chanel.

Was presented by Chanel in 1920, was No. 5, the first scent of Coco Chanel. It was a mix of 128 ingredients mixed by the chemist. Ernest Beaux was one of thethe first one to start the development of perfumes with synthetic chemicals to enhance the scent of natural ingredients such as jasmine, which was the basis of Chanel No. 5.

Ernest Beaux proposed five different formulas - and Chanel chose to be the last. The new perfume, she was the spring show on the 5th Day of the month presented. This act has the story about the lucky number of Chanel.

Personally designed the bottle of Coco Chanel No. 5 The small, simpleSquare bottle opposed to fanciful bottles for the perfumes used at this time.

At the beginning of Chanel No. 5 was sprayed into the fitting room of Chanel boutiques. The most loyal customers were handed out small bottles of the fragrance as a gift. This resulted in an immediate effect of scarcity and exclusivity of the house No. 5 Later Chanel expands the market by the production and distribution rights to Peter and Paul Wertheimer, the owner of the cosmetics and fragranceCompany. In return, she received the 10% royalties on the sales of her perfume. Due to the outstanding success of Chanel No. 5, the license fee insured their financial independence by the end of their lives.

After the death of Coco Chanel's house Chanel is in the hands of the Wertheimer family. This is one of the few fashion houses, who has her own perfume factory. The House of Chanel is refusing to sell their name to any licensee, but retains sole control over all productsbear the luxury label of Coco Chanel.

Chanel No 5 is still one of the world's best-selling perfume, with a turnover of around ten million bottles per year. Your Lucky Number is an identity for thousands of women around the world.


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